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At some point in life we all become helpless. We're born helpless, we die helpless and in between we try to dodge life's many bullets aimed at rendering us helpless. Most of us get by all right, but not without at least a flesh wound or two.
There's only one thing that really matters when you're at rock bottom, and it isn't God or inner strength. It has nothing to do with 'be all you can be', or any of that buddhist crap. When you're helpless, really helpless, lying in the gutter of life (literally or otherwise-) you can't do shit and God is a distant memory at best . All your combative energy has long been drained, and those remnants of resistance you're still feeling are nothing more than spasms, like the twitching leg of a deer that was just run over by a pickup.
When you're like that, when you've fallen all the way down, what you need most is someone else. Mother, father, brother, friend or even a total stranger. Just, somebody. Somebody to give you a job, to listen to your story, take the kids off your hands for a couple of days, pay this month's rent, give you a couple of bucks or simply acknowledge your existence, so you can take a little breather.
I have been there. I have been helpless. Lucky for me someone was there to pick me up, so I could take that little breather and recover from the flesh wound life had given me.
Today I could have been that someone, when I walked past a beggar who was softly banging his head against the wall behind him. Overweight, smelly and smudged, he was still more sad than repugnant (as was the small dog beside him, passed out on the sidewalk). His eyes were closed and he was muttering in silent desperation, as if he was begging to himself.
Now, I'm no sissy. I've lived in a big city for years, and all big cities are sprinkled with stories of human misery, scribbled in a few words on leftover cardboard.
"72, homeless and hungry"
"lost my job, can't feed my family"
"Starving, please help"
I pass them by every day, no questions asked. But every once and awhile, I forget to rationalize other people's miserable condition and my humanity is jolted back to life again.
Today, it was a miserable, dirty beggar, banging his head against the wall of some expensive clothing store (where three hot salesgirls where chatting with each other, for lack of customers) I could have helped him, given him a couple of bucks or at least acknowledged his existence. In fact, I could help him and people like him almost every hour of every day.
But I can't.
I can't help every beggar, every unemployed father of three, every single mother who can't afford her rent, every 50 year old who just got laid off. But I want someone to help them. Or something.


WHAT DO YOU DO WHEN you've lost your mojo? Do you try to get it back, or do you try to adjust to your new role? It's one of those questions quietly vexing those we once admired (but obviously don't anymore).
For those depopularized celebrities who happen to be reading this (because time is all they have) and who are opting to get back their mojo, I can only offer blood, sweat and tears. It's possible for sure, but not for the faint of heart. Rob Lowe has gotten it back -by playing in the West Wing. John Travolta has gotten it back -by playing in Get Shorty. But all the others -to the best of my memory- are lost in translation. Livening up private parties of the rich, opening rodeo's and Asian shopping malls; stuck in home shopping network limbo.
The same holds true for companies, of which there are many, many examples. Former darlings of the Dow Jones, with products and a reputation envied by their rivals. They had it all! Untill they didn't.
Last week, one such company showed how it had chosen to handle the loss of its mojo. The Nokia ad printed in Time's last issue of 2009 showed Nokia's new E72 phone (very much trying to look like a BlackBerry) accompanied by the text: "The new Nokia E72 is here. Let's axe the BlackBerry Tax."
Anyone who's ever taken any basic marketing course of any kind -be it a free e-book or a semester at Harvard Business School- knows this is about the worst possible way to advertise a product. Mentioning your competitor and its product by name -basically putting it on a pedestal- and then going negative.
It's like the ex-boyfriend who -dressed as new boyfriend- shows up drunk at a party, climbs up on the stage, grabs the mic and starts dissing the new boyfriend, ending with: "Seriously, I look just like him, only even better." (I've seen somebody do this for real once and I seriously wonder if the guy ever recovered from it)
Nokia, like so many fat (or are they just big-boned?) companies before it, had grown lazy and complacent, just fine and dandy with the way things were. Thank god for capitalism though, which eternally dangles a big carrot in front of the still hungry, ambitious entrepreneurs, spurring invention and innovation, so consumers don't have to depend on lazy fat cats like Nokia, General Motors and Microsoft.
So, after the former producer of rubber products (Nokia was formerly known as Finnish Rubber Works) has finally realized smart phones are here to stay -about a gozillion years after BlackBerry introduced its very first smart phone and almost three years after Apple introduced the iPhone- does Nokia present the E72 (which looks like a BlackBerry).
Now, it would be cruel to leave them dangling in the wind like this, so here's a solution to make Nokia cool again. After the recent failure of the climate conference in Copenhagen, logic dictates that the chances of massively rising sea levels due to global warming have grown considerably. So maybe, just maybe, it's not too late for Nokia to go back to their rubber business, and start building rubber boats.
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